Okay… we’re going to need a minute to process this one.
Jason Kelce has officially entered the “Wait…what the hell did I just watch?” phase of his commercial career.
Kelce, who is a co-owner of Garage Beer alongside his brother Travis, has teamed up with Liquid Death for what might legitimately be one of the strangest commercials we’ve seen all year.
And yes, you read that headline correctly.
They want your pee.
We’re not kidding.
The premise of the bizarre 90-second musical commercial is actually rooted in a legitimate concern: AI data centers can consume millions of gallons of water every day to cool their servers. Garage Beer and Liquid Death decided to tackle that issue in the most Garage Beer/Liquid Death way imaginable — by asking America to donate its urine as an alternative coolant.
